About Us

Chuan Fu Trading Co., Ltd. "Chuan" means vanilla, symbolizing purity, high quality, and natural flavor; "Fu" represents abundance, diversity, and shared prosperity.

"Chuan Fu" embodies our philosophy of upholding pure quality and operating with integrity, aiming to create win-win situations and fruitful results with our clients and suppliers. This is not just a name; it's our commitment. We are dedicated to selecting high-quality products from the global market and introducing items that best suit consumer tastes and needs. From quality control to product planning, we always adhere to our original intention of "pure quality, rich choices." We focus on global commodities, possess extensive channel experience and product sensitivity, and bring a diverse range of international products into Taiwan, with service channels covering major supermarkets, hypermarkets, department stores, and various platforms. We have keen market sales experience and also aspire to bring Taiwanese products to the world.

• Brand Philosophy : Core Principle: “The client’s goal is our goal; the client’s need is our need.” We expect ourselves to be the best bridge for market communication for our clients, building a valuable and influential brand image.

• Core Value : Just like our SLOGAN：「Innovative Thinking、 Creating Value Together」。 With Professional × Selected × Mutual Good, we hope to establish long-term partnerships with our clients.